What makes St. Louis advertising so special? How about the Coca-Cola Santa Claus, Budweiser Clydesdales (and Frogs), McDonald’s Happy Meal, Ralston-Purina Chuckwagon, and “the decent boys from The New Deal” – all have their roots in St. Louis advertising. The list of great campaigns, memorable spokespeople, and interesting personalities goes on and on. This site hopes to celebrate all the good from St. Louis advertising for educational and entertainment purposes only. We hope you enjoy.